Athena Magazine

Fashion, lifestyle, passions

Rachel Zoe Affordable Clothing Line By Michelle Marks April 14, 2009

Filed under: Budget Athena,Fashionista Files,Worldly women — rebmas03 @ 1:46 am
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Excerpted from ifashon network

Rachel Zoe Affordable Clothing Line By Michelle Marks

Apr 13

Hollywood’s top celebrity stylist, Rachel Zoe, is talking about launching a clothing line all her own, to be called “I DIE?” For those of you who don’t know Zoe, that’s her favorite phrase, for everything!

Technically, Zoe will be less involved with the line, due to the licensing deal and it’s not a full-on personal launch of her “own” collection.” But the pieces will be complete with her name and style.

Rachel Zoe, Photo courtesy

Rachel Zoe, Photo courtesy

“It will be absolutely, 100% accessible fashion for sure — for everybody. There’s no reason for me to do a luxury-level design. That’s not who I am. I don’t think it’s what people want from me. I think that I would need to give people that fantasy becoming a reality. That’s my job,” Rachel said at an event last night at L.A’s designer resale shop DecadesTwo, where she cleaned out her closet to benefit Ovarian Cancer National Alliance. (

Turns out I’m not the only one concerned about how and what will come of the “I DIE” line. did some research of their own on past outfits and Zoe style. Let’s just say … the name of the label may say it all!