Athena Magazine

Fashion, lifestyle, passions

New Digital mag from The Fashion Birdcage August 13, 2009

insaneThe wonderful fashion maven Enkha from Australia has a new digital fashion mag. It’s fabulous, darlings. Check it out!

There are huge changes going on @ TFB … firstly, we are launching our very first exciting bi-monthly online magazine issue  during the first week in August.  We will be continuing with the blog, naturally, but you will be required to click on THE FASHION BIRDCAGE IMAGE on the BLOG page, and it will redirect you to our blog’s new home. Read more …

Read Ehka’s blog.


Save the fashion mags: Gloomy fall forecast for Conde Nast August 6, 2009

This article by Catherine Shen is excerpted from the iFashionNetwork:

vogueFall season is ahead with dark clouds looming above major fashion magazines. Conde Nast September monthlies are losing a total of 1680 ads alone; down 37% compared to last September. Many titles are extending deadlines for advertisers and the estimated figures are looking unfashionably low. Read more …


Le la Moda relaunches with interview with Litter it girls June 25, 2009

litterAfter a long process le la Moda is finally up and working in a brand new layout. You have to check it out for your daily dose of unique fashion, beauty, product reviews and relationships. See it here.

For their launch feature, two sisters with an all American individual style were chosen as style mavens. They are the designers of Litter, Rachel & Mackanzie Mann. Read the interview with them and check out their chain creations. Click here.

P.S. Le la Moda is still looking for guest bloggers/writers. If you are interested email The current guest blogger lineup includes: beauty/makeup experts; fashion-obsessed readers and professionals; industry experts to share their opinions; boy’s point of view on relationships. Write le la moda here.


It’s nineteen74 all over again June 13, 2009

Filed under: Fashionista Files,The Artists — rebmas03 @ 2:57 am
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27WorldTour_AW_01Check out this latest newsletter from nineteen74. It’s chock full of chic folks from all over the globe.


Passementeries June 10, 2009

passTonight in my embellishment class, we learned passementerie, and I thought I might try to find a nice passementerie video to post, but instead stumbled across Athena’s Parisian twin: an academic girl living in Paris thinking about style, interiors and culture. If that doesn’t just sum Athena up in a nutshell. And wouldn’t you know she named her blog Passementerie. Read more about this new fab Athena friend here.


litter sf: Saucy body jewelry June 9, 2009

yhst-38159722918324_2058_2744928For bedecking and bedazzling yourself, there’s nothing more glittery than the jewelry from litter sf. These gals have jewelry for the shoes, body, head and ears. It’s downright saucy. See littersf jewelry here (but beware, they’ve been so popular, they’re selling out).


In case you were wondering: Balmain on sale May 22, 2009

Filed under: Fashionista Files — rebmas03 @ 2:27 am
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balmainIn case you were wondering where to pick up your Balmain duds and accessories, here’s the site: Just don’t expect to find any budget buys. The coat at left goes for over $11K, but you can pick it up for just under $8K. That’s a pretty penny for the it coat of the season. Find more Balmain here.


Yellow is More Fashionable Than Ever April 18, 2009

Filed under: Fashionista Files — rebmas03 @ 1:49 am
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Excerpted from iFashion Network

Yellow is more Fashionable than ever
By Catherine Shen

Apr 14

Black is considered to be one of those colors that looks good on just about anyone. One would never think you could go wrong with a basic color like the trusty dark hue. But since spring has arrived, the color black should be settled behind the closet and a new color should be making a splash amongst your wardrobe: Yellow.

Now, yellow is considered to be one of those colors that people usually don’t imagine themselves pulling off. But surprisingly, most of us don’t realize we can really pull off any color, we just have to find the right shade that compliments with our skin and hair color.

Courtesy of LA times

Courtesy of LA times

Courtesy of LA times

Courtesy of LA times

The color wheel is endless. Yellow isn’t limited to what’s in your kindergarten crayon box. There are shades in so many different lights you are bound to find the perfect fit. You just need to experiment, broaden that horizon. But if you’re still timid, that’s okay too. Start off small with a scarf or a piece of jewelry. Baby steps is key to a beginning of boldness. Just don’t forget, when playing around with a color as cheery as yellow, pair it off with another color that tones it down a notch, like your trusty sidekick black, or earthy colors like brown or gray.

Spring into the future with a positive light, don’t let yellow daunt your bright spirit!


Courtesy of LA times


Courtesy of LA times


What’s a girl to wear? March 24, 2009

sartorialistFashion magazines are pretty and pretty expensive, so whenever I want to get an frugal idea of what the average chic gal on the street is pulling out of her closet, I turn to The Sartorialist. This blog is simply brilliant—the author just travels around taking pics of well-dressed women, often at Les Tuileries in Paris, where all the it girls hang. But what’s best is that the outfits are all completely attainable, with a bit of recessionista pluck. When I’m feeling my finger slip off the fashion pulse, The Sartorialist puts me right back on it. See more.


Dressing the McQueen Way … March 17, 2009

Filed under: Fashionista Files — rebmas03 @ 3:41 am
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Dressing The McQueen Way …

Picture Source

The son of a taxi driver, East Londoner Alexander McQueen didn’t begin his life with a slew of connections in the fashion world. Instead, it was his incredible imagination coupled with his indisputable abilities as a designer that put him on the fast track to fame. Now hailed as one of the most creative designers alive today, style icon Alexander McQueen is notorious for his theatrical runway shows that elevate fashion to the level of art.

I remember when McQueen first made his debut way back in the early 90s, I knew that fashion would never be the same again. And it hasn’t.

Just like Westwood before him, McQueen with his distinct aesthetic and theatrical presence on the catwalk, has brought in the much-needed element of fun.

Indeed, his reputation has partly been built on his unwillingness to conform to the norm, and his repeated demonstrations of how true style is about cultivating individuality. Before graduating with a master’s from Central Saint Martins College of Art and Design in London, Alexander McQueen cut his teeth at Savile Row tailors Anderson & Sheppard, where it is rumored that he routinely graffitied profanities into linings intended for Prince Charles’ suits.

You can read the full Alexander McQueen article @ AskMen.Com ….

Via AskMen.Com