Athena Magazine

Fashion, lifestyle, passions

No invites for Fashion Week? Try these … September 9, 2009


Just as we were dithering about what to do, comes up with solutions:

Mercedes-Benz Fashion Week – that very exclusive, invitation-only (sorry, you’re soooo not invited) fashion takeover of New York City – kicks off Thursday morning. But, don’t feel left out, because Thursday evening it’s “Fashion’s Night Out,” an open-to-the-public fashion invasion of epic proportions. Starting around 6, with most participating stores open until 11 p.m., think celebrities, designer appearances (Oscar de la Renta sings at his Madison Avenue store), free stuff, lessons (cha-cha at Kate Spade?) and all-around wacky happenings (ping-pong with Stuart Weitzman). More than 700 retailers in the metro area are participating, along with events in other fashion capitals around the world. …

Read all about the free Fashion Week events …


One Response to “No invites for Fashion Week? Try these …”

  1. sowmyak Says:

    2 scoops + free Swatches? If you can post it would be great!

    On September 11th from 2-4pm, models will showcase Quail’s ( Spring 2010 line out of an ice cream truck! Models will be looking fabulous and handing out highly sought after and delicious Van Leeuwan ice cream cones to VIP editors, writers, photographers, media members as well as important buyers in front of the tents at Bryant Park. Special guests will receive new Swatch watches from the Fall/Winter 2009 collection (

    How can you obtain one of these free Swatches? Follow @SwatchUS to get each code word tweeted to you. Say the code word to one of the Quail models wearing a Swatch at theIce Cream Truck and you can win a free Swatch (while supplies last).

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