Athena Magazine

Fashion, lifestyle, passions

Cause-Related Style October 17, 2008

For fashion with a cause, turn to CLOAK, whose sexy T-shirt sales add up to donations to causes that improve the planet. Take the launch collection “Positivity Moves,” whose earnings were donated to non-profit charities providing aid to Haiti. That campaign was so successful that inventory is running low, but there will be more cause-related fashion on the way. As they say at CLOAK, “Fashion is our vehicle; being part of the solution to social problems is our purpose.” Go to the web site to register and get notifications on new products and causes.